Location, Location, Location. What realtors have been shouting from a bullhorn for years is now relevant to marketers in new and unique ways. Location based social media efforts carry some of the biggest buzz in the marketplace today. Businesses are finding renewed benefits in connecting with their audience at a local and personal level. 

Social Media Club of St. Louis presents an evening beginning with drinks and networking at 5:30pm. The panel discussion will go from 6-7pm and will bring together representatives from Yelp!, Groupon and STL Tweets in to talk about how businesses are going local and using these tools to build awareness and market their name.

Jason Fiehler: @jasonfiehler. CEO of Infuz, a digital creative agency developing solutions that establish meaningful relationships between brands and consumers. Jason has worked with many clients over his career, including Coca-Cola, SC Johnson and Nestle Purina Pet Care.

Recently, Jason led the team behind the development of STL Tweets - a first-of-its-kind Twitter platform allowing users to discover people, trends, products and services relevant to St. Louis. Jason is an active member of the St. Louis chapter of the Entrepreneurs' Organization (EO) and participates in the United Way's Social Media Advisory Board. He lives in Kirkwood with his wife Katie and their son Connor.

Abby Schwarz: @abigail184. Community Manager for Yelp St. Louis. In this role, she helps market the site to business owners and consumers.  Yelp is all about connecting people to great local business and Abby is no exception to that rule! Before taking the position with Yelp last year, she worked as a recruiter for a local staffing agency, Staffing Solutions and was a contributor for the blog: Girl’s Guide to the Galaxy. Prior to that Abby was an HR Generalist for a private capital venture firm in Clayton. In her free time, she volunteers for Metropolis St. Louis, Animal House Fund, the 2010 Census and has helped to plan/execute several non-profit events around St. Louis.

Rachel Jelercic: @stlgrouponrach. Rachel works for the Chicago-based start up Groupon.com, specifically responsible bringing St. Louis subscribers the best things to do, eat, buy or see each day! originally hails from St. Louis but has been living and working in Chicago for the last 4 years. She is a 2006 graduate of Purdue University with a double Bachelors degree in Communications and Psychology. Also - a lover of wine, travel, cooking, the Boilers, and the Cards. 

Bring your friends and join us for the SMCSTL monthly meetup. Enjoy some good friends, networking, conversation and drinks.You don't have to be a member to attend, this event is free to everyone. 

Free parking if you park in the Gateway One Building Garage with Gio's validation.